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The healthcare sector is witnessing significant changes, and healthcare professionals are eager to keep abreast of the latest marketing trends. This is crucial to reach out to and engage patients effectively. With patient preferences within the healthcare industry undergoing rapid changes, it is time to act.
By Steven Ramirez
Social Connections Manager
Threads is a rising star in the digital landscape, a fresh platform with untapped potential. Crafting a content strategy with limited platform knowledge may pose challenges, yet discovering its unique features and capabilities empowers brands to personalize their presence. It’s crucial to keep in mind that the journey to construct a successful strategy requires more than a day’s effort to see outcomes.
By Pratish Pushkar
Director, Digital Analytics
As a leading marketing agency based in Miami, CCOM Group had the opportunity of attending the much-anticipated POSSIBLE 2023 conference held in Miami this April. The conference served as a remarkable gathering of marketers and media communities, centering around the advancements in MarTech and the most effective strategies for leveraging these technologies to drive success.
At CCOM Group, we’ve always been at the forefront of innovation. Today, we’re excited to announce our latest addition: Artificial Intelligence (AI). This revolutionary technology is set to transform the way we work and serve our clients.
By Miriam Tomassini, Vice President, Client Services
& Pratish Pushkar, Director, Analytics
eCommerce has become more important than ever. According to Statista figures, more than 238.1 million people in the US aged 14 years and above will research products online this year. A 2022 Raydiant study on US consumer behavior also reports that 56.6% of survey respondents prefer to shop online rather than in person. That is an approximately 10% jump from 2020’s statistics. As eCommerce becomes increasingly popular, businesses are faced with the challenge of finding new ways to reach and connect with their target audience. That’s where eCommerce marketing comes in.
By Sandra Pastrana
Senior VP
Adjusting the A/C to the perfect temperature, taking long, hot showers and charging our devices on repeat—guilty! Only to miss those ‘nice to’ or ‘must haves’ when they’re not available. If you only think of energy when it’s not there for you, it’s easy to take it for granted—but the reality is power affects more than our daily rituals; it impacts the world at large.
The company you keep will matter to you and your company. It’s a lesson Luis González Esteves, co-chairman of CCOM Group Inc., recently shared with CEO Blog Nation, and one that stems from years of experience, instinct, and surrounding himself with great minds. A quote for the interview follows, along with a link to the full article.
By Angie Diaz
VP, Public Relations
There have undoubtedly been several changes and evolution within the field of public relations over the past couple of years. Influencer marketing, brand activations, the rise of TikTok and more have all impacted how PR professionals engage with the consumer and the programming they put forth within their business and client proposals.
By Pratish Pushkar
Director, Digital Analytics
At present, consumer data is collected by cookies, which are small codes that enable brands and advertisers to track and target consumers according to their online behavior. Brands have leveraged this data to personalize online experiences and offer tailored content and messaging. As consumers become more aware of their information being publicly available and often resold, Cookies become more invasive. In response, lawmakers are imposing data privacy laws and regulations to prevent advertisers from viewing and using data without consumer consent, and in order to adhere to such regulations, Tech companies like Google and Apple are implementing additional privacy standards.
By Roberto Lago
VP Media, Channel Integration
Once dominated by Netflix and Amazon, subscription services are now losing market share to the new kids on the block offering advertising-based video on demand (AVOD) services. In the pipeline are offerings from premium providers such as Disney+, the Discovery Plus/HBO Max merger and ultimately Netflix’s, which recently backtracked on its no-ads posturing. By 2025, it is estimated that 165MM US viewers will be accessing AVOD content, accounting for 61% of digital video viewers.
