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Business Thought Leadership

Surround yourself with people who inspire

The company you keep will matter to you and your company. It’s a lesson Luis González Esteves, co-chairman of CCOM Group Inc., recently shared with CEO Blog Nation, and one that stems from years of experience, instinct, and surrounding himself with great minds. A quote for the interview follows, along with a link to the […]

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Thought Leadership

Industry Trends Within the Field of Public Relations

By Angie DiazVP, Public Relations There have undoubtedly been several changes and evolution within the field of public relations over the past couple of years. Influencer marketing, brand activations, the rise of TikTok and more have all impacted how PR professionals engage with the consumer and the programming they put forth within their business and […]

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Business Thought Leadership

Let the Cookie Crumble: Navigating the Cookie-less World

By Pratish PushkarDirector, Digital Analytics At present, consumer data is collected by cookies, which are small codes that enable brands and advertisers to track and target consumers according to their online behavior. Brands have leveraged this data to personalize online experiences and offer tailored content and messaging. As consumers become more aware of their information […]

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Business Thought Leadership

Why Advertising-based Video On Demand Should be in Your Future

By Roberto LagoVP Media, Channel Integration Once dominated by Netflix and Amazon, subscription services are now losing market share to the new kids on the block offering advertising-based video on demand (AVOD) services. In the pipeline are offerings from premium providers such as Disney+, the Discovery Plus/HBO Max merger and ultimately Netflix’s, which recently backtracked […]

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