By Pratish Pushkar
Director, Digital Analytics
As a leading marketing agency based in Miami, CCOM Group had the opportunity of attending the much-anticipated POSSIBLE 2023 conference held in Miami this April. The conference served as a remarkable gathering of marketers and media communities, centering around the advancements in MarTech and the most effective strategies for leveraging these technologies to drive success.
By Miriam Tomassini, Vice President, Client Services
& Pratish Pushkar, Director, Analytics
eCommerce has become more important than ever. According to Statista figures, more than 238.1 million people in the US aged 14 years and above will research products online this year. A 2022 Raydiant study on US consumer behavior also reports that 56.6% of survey respondents prefer to shop online rather than in person. That is an approximately 10% jump from 2020’s statistics. As eCommerce becomes increasingly popular, businesses are faced with the challenge of finding new ways to reach and connect with their target audience. That’s where eCommerce marketing comes in.
