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Business Thought Leadership

Surround yourself with people who inspire

The company you keep will matter to you and your company. It’s a lesson Luis González Esteves, co-chairman of CCOM Group Inc., recently shared with CEO Blog Nation, and one that stems from years of experience, instinct, and surrounding himself with great minds. A quote for the interview follows, along with a link to the […]

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Business Thought Leadership

Let the Cookie Crumble: Navigating the Cookie-less World

By Pratish PushkarDirector, Digital Analytics At present, consumer data is collected by cookies, which are small codes that enable brands and advertisers to track and target consumers according to their online behavior. Brands have leveraged this data to personalize online experiences and offer tailored content and messaging. As consumers become more aware of their information […]

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Business Thought Leadership

Why Advertising-based Video On Demand Should be in Your Future

By Roberto LagoVP Media, Channel Integration Once dominated by Netflix and Amazon, subscription services are now losing market share to the new kids on the block offering advertising-based video on demand (AVOD) services. In the pipeline are offerings from premium providers such as Disney+, the Discovery Plus/HBO Max merger and ultimately Netflix’s, which recently backtracked […]

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Business

Manny Machado on authentic, nimble creative that doesn’t compromise in a post-COVID world

A challenge is an opportunity trapped in a difficult wrapper. It’s a chance at transforming how we work, act and think. The COVID pandemic has shifted our daily reality in ways we are still trying to comprehend. While it has been a difficult “pause” for many, it has also fostered growth and innovation, especially in […]

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Business

Three Ways CCOM Group Effectively Shifted Communication Campaigns during the Peak of COVID-19

During times of uncertainty, it is crucial to pause and assess the current climate, then swiftly shift gears and make immediate adjustments to deliver effective advertising, media and PR campaigns. As an independent, minority-owned, full-service advertising and public relations agency, we have managed to understand how to stay relevant and resonate with our clients and […]

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