Blog - Full-Service Marketing Communications Agency | C-Com Group

Innovating the Future: CCOM Group Welcomes Artificial Intelligence

Post author By ccomblogs
Post date July 14, 2023

At CCOM Group, we’ve always been at the forefront of innovation. Today, we’re excited to announce our latest addition: Artificial Intelligence (AI). This revolutionary technology is set to transform the way we work and serve our clients.

Tags Artificial Intelligence, Business Intelligence

Business

Celebrating Innovation: CCOM Group’s Exceptional Achievements at the Addy Awards

Post author By ccomblogs
Post date June 29, 2023

Miami’s advertising scene is renowned for its creativity and innovation, and CCOM Group has once again proven its prowess by recently winning multiple prestigious Addy Awards. These accolades recognize excellence in advertising across various platforms, and CCOM Group’s campaigns have shone brightly among the competition. Let’s take a closer look at the award-winning campaigns and celebrate these outstanding achievements.

Tags AAF Miami, ADDYs, Best in Show, eUS, Florida Power and Light, NuScale Power, Power to the World, RAV4 Explorers, Solar Expansion, Southeast Toyota

E Commerce Thought Leadership

POSSIBLE x CCOM Group

Post author By ccomblogs
Post date May 26, 2023

By Pratish Pushkar
Director, Digital Analytics

As a leading marketing agency based in Miami, CCOM Group had the opportunity of attending the much-anticipated POSSIBLE 2023 conference held in Miami this April. The conference served as a remarkable gathering of marketers and media communities, centering around the advancements in MarTech and the most effective strategies for leveraging these technologies to drive success.

Tags Marketing Technology, MarTech Advancements

Business E Commerce Thought Leadership

Driving eCommerce Success in a Dynamic Digital Landscape

Post author By ccomblogs
Post date March 10, 2023

By Miriam Tomassini, Vice President, Client Services
& Pratish Pushkar, Director, Analytics

eCommerce has become more important than ever. According to Statista figures, more than 238.1 million people in the US aged 14 years and above will research products online this year. A 2022 Raydiant study on US consumer behavior also reports that 56.6% of survey respondents prefer to shop online rather than in person. That is an approximately 10% jump from 2020’s statistics. As eCommerce becomes increasingly popular, businesses are faced with the challenge of finding new ways to reach and connect with their target audience. That’s where eCommerce marketing comes in.

Business Thought Leadership

Cleaner Energy, AI, and a Brighter Future – CCOM Highlights “The Power Behind Energy Clients”

Post author By ccomblogs
Post date February 9, 2023

By Sandra Pastrana
Senior VP

Adjusting the A/C to the perfect temperature, taking long, hot showers and charging our devices on repeat—guilty! Only to miss those ‘nice to’ or ‘must haves’ when they’re not available. If you only think of energy when it’s not there for you, it’s easy to take it for granted—but the reality is power affects more than our daily rituals; it impacts the world at large.

Tags advanced nuclear energy, electric vehicles, energy, green hydrogen energy, renewable energy, solar energy, wind energy

Business Thought Leadership

Surround yourself with people who inspire

Post author By ccomblogs
Post date October 20, 2022

The company you keep will matter to you and your company. It’s a lesson Luis González Esteves, co-chairman of CCOM Group Inc., recently shared with CEO Blog Nation, and one that stems from years of experience, instinct, and surrounding himself with great minds. A quote for the interview follows, along with a link to the full article.

Tags Luis Gonzalez

Thought Leadership

Industry Trends Within the Field of Public Relations

Post author By ccomblogs
Post date July 20, 2022

By Angie Diaz
VP, Public Relations

There have undoubtedly been several changes and evolution within the field of public relations over the past couple of years. Influencer marketing, brand activations, the rise of TikTok and more have all impacted how PR professionals engage with the consumer and the programming they put forth within their business and client proposals.

Tags Data Capture, Diversity, Public Relations

Business Thought Leadership

Let the Cookie Crumble: Navigating the Cookie-less World

Post author By ccomblogs
Post date June 13, 2022

By Pratish Pushkar
Director, Digital Analytics

At present, consumer data is collected by cookies, which are small codes that enable brands and advertisers to track and target consumers according to their online behavior. Brands have leveraged this data to personalize online experiences and offer tailored content and messaging. As consumers become more aware of their information being publicly available and often resold, Cookies become more invasive. In response, lawmakers are imposing data privacy laws and regulations to prevent advertisers from viewing and using data without consumer consent, and in order to adhere to such regulations, Tech companies like Google and Apple are implementing additional privacy standards.

Business Thought Leadership

Why Advertising-based Video On Demand Should be in Your Future

Post author By ccomblogs
Post date May 16, 2022

By Roberto Lago
VP Media, Channel Integration

Once dominated by Netflix and Amazon, subscription services are now losing market share to the new kids on the block offering advertising-based video on demand (AVOD) services. In the pipeline are offerings from premium providers such as Disney+, the Discovery Plus/HBO Max merger and ultimately Netflix’s, which recently backtracked on its no-ads posturing. By 2025, it is estimated that 165MM US viewers will be accessing AVOD content, accounting for 61% of digital video viewers.

Uncategorized

CCOM Group wins big during the 2022 ADDY Awards

Post author By ccomblogs
Post date April 18, 2022

This year we’re celebrating BIG with 42 ADDY awards—11 gold and 31 silver. That’s more than double our awards from last year!

At the local level, we’ve been recognized specifically for TV, online video, events, web design, social media, music, sound design and more. Among the winners are Florida Power & Light Company, Southeast Toyota Distributors, LLC, Neutrogena, Don Q Rum, Concacaf and Clean and Clear.