By Steven Ramirez
Social Connections Manager
Threads is a rising star in the digital landscape, a fresh platform with untapped potential. Crafting a content strategy with limited platform knowledge may pose challenges, yet discovering its unique features and capabilities empowers brands to personalize their presence. It’s crucial to keep in mind that the journey to construct a successful strategy requires more than a day’s effort to see outcomes.
Branding and marketing – these two terms are often used interchangeably, yet they have distinct meanings and play different roles in the business world. In fact, many believe that marketing and branding are similar. But that’s not the case. So, what’s the difference?
CCOM Group has launched an impactful Hispanic Awareness Social Media Campaign for Southeast Toyota, focused on educating Hispanic consumers about Toyota’s hybrid line of vehicles. Through a strategic messaging approach, the campaign aims to dispel misconceptions and highlight the numerous benefits of hybrid vehicles, while leaning into Hispanic insight to connect with the consumer. By emphasizing Toyota’s commitment to providing an exceptional driving experience while reducing environmental impact, the campaign empowers Hispanic consumers to make informed choices for a sustainable future.
Miami’s advertising scene is renowned for its creativity and innovation, and CCOM Group has once again proven its prowess by recently winning multiple prestigious Addy Awards. These accolades recognize excellence in advertising across various platforms, and CCOM Group’s campaigns have shone brightly among the competition. Let’s take a closer look at the award-winning campaigns and celebrate these outstanding achievements.
The digital age has ushered in a realm of boundless possibilities, where a mere click can open doors to new connections and opportunities. Enter CCOM Group, a dynamic digital marketing agency committed to steering your brand towards success in this digital landscape. Let’s delve into how we operate as your premier digital marketing partner, telling your unique story and navigating the complex digital maze.
By Pratish Pushkar
Director, Digital Analytics
As a leading marketing agency based in Miami, CCOM Group had the opportunity of attending the much-anticipated POSSIBLE 2023 conference held in Miami this April. The conference served as a remarkable gathering of marketers and media communities, centering around the advancements in MarTech and the most effective strategies for leveraging these technologies to drive success.
In a bustling world saturated with countless brands clamoring for attention, the influence of brand awareness marketing stands as a formidable force. It extends beyond mere logos and catchy taglines, and aims to etch a memorable impression within the minds and hearts of the desired audience. By and large, brand awareness forms the bedrock of effective marketing strategies. Let’s dive into the realm of brand visibility and resonance, exploring how it can benefit your business.
At CCOM Group, we’ve always been at the forefront of innovation. Today, we’re excited to announce our latest addition: Artificial Intelligence (AI). This revolutionary technology is set to transform the way we work and serve our clients.
By Miriam Tomassini, Vice President, Client Services
& Pratish Pushkar, Director, Analytics
eCommerce has become more important than ever. According to Statista figures, more than 238.1 million people in the US aged 14 years and above will research products online this year. A 2022 Raydiant study on US consumer behavior also reports that 56.6% of survey respondents prefer to shop online rather than in person. That is an approximately 10% jump from 2020’s statistics. As eCommerce becomes increasingly popular, businesses are faced with the challenge of finding new ways to reach and connect with their target audience. That’s where eCommerce marketing comes in.
By Sandra Pastrana
Senior VP
Adjusting the A/C to the perfect temperature, taking long, hot showers and charging our devices on repeat—guilty! Only to miss those ‘nice to’ or ‘must haves’ when they’re not available. If you only think of energy when it’s not there for you, it’s easy to take it for granted—but the reality is power affects more than our daily rituals; it impacts the world at large.
