Category: Thought Leadership

Healthcare Marketing Trends for 2024 and Beyond

Post author By ccomblogs
Post date December 12, 2023

The healthcare sector is witnessing significant changes, and healthcare professionals are eager to keep abreast of the latest marketing trends. This is crucial to reach out to and engage patients effectively. With patient preferences within the healthcare industry undergoing rapid changes, it is time to act.

Industry Insights Thought Leadership

Guidance and Expertise: Navigating Meta’s New Platform Threads

Post author By ccomblogs
Post date August 23, 2023

By Steven Ramirez
Social Connections Manager

Threads is a rising star in the digital landscape, a fresh platform with untapped potential. Crafting a content strategy with limited platform knowledge may pose challenges, yet discovering its unique features and capabilities empowers brands to personalize their presence. It’s crucial to keep in mind that the journey to construct a successful strategy requires more than a day’s effort to see outcomes.

E Commerce Thought Leadership

POSSIBLE x CCOM Group

Post author By ccomblogs
Post date May 26, 2023

By Pratish Pushkar
Director, Digital Analytics

As a leading marketing agency based in Miami, CCOM Group had the opportunity of attending the much-anticipated POSSIBLE 2023 conference held in Miami this April. The conference served as a remarkable gathering of marketers and media communities, centering around the advancements in MarTech and the most effective strategies for leveraging these technologies to drive success.

Tags Marketing Technology, MarTech Advancements

Business Thought Leadership

Innovating the Future: CCOM Group Welcomes Artificial Intelligence

Post author By ccomblogs
Post date April 14, 2023

At CCOM Group, we’ve always been at the forefront of innovation. Today, we’re excited to announce our latest addition: Artificial Intelligence (AI). This revolutionary technology is set to transform the way we work and serve our clients.

Tags Artificial Intelligence, Business Intelligence

Business E Commerce Thought Leadership

Driving eCommerce Success in a Dynamic Digital Landscape

Post author By ccomblogs
Post date March 10, 2023

By Miriam Tomassini, Vice President, Client Services
& Pratish Pushkar, Director, Analytics

eCommerce has become more important than ever. According to Statista figures, more than 238.1 million people in the US aged 14 years and above will research products online this year. A 2022 Raydiant study on US consumer behavior also reports that 56.6% of survey respondents prefer to shop online rather than in person. That is an approximately 10% jump from 2020’s statistics. As eCommerce becomes increasingly popular, businesses are faced with the challenge of finding new ways to reach and connect with their target audience. That’s where eCommerce marketing comes in.

Business Thought Leadership

Cleaner Energy, AI, and a Brighter Future – CCOM Highlights “The Power Behind Energy Clients”

Post author By ccomblogs
Post date February 9, 2023

By Sandra Pastrana
Senior VP

Adjusting the A/C to the perfect temperature, taking long, hot showers and charging our devices on repeat—guilty! Only to miss those ‘nice to’ or ‘must haves’ when they’re not available. If you only think of energy when it’s not there for you, it’s easy to take it for granted—but the reality is power affects more than our daily rituals; it impacts the world at large.

Tags advanced nuclear energy, electric vehicles, energy, green hydrogen energy, renewable energy, solar energy, wind energy

Business Thought Leadership

Surround yourself with people who inspire

Post author By ccomblogs
Post date October 20, 2022

The company you keep will matter to you and your company. It’s a lesson Luis González Esteves, co-chairman of CCOM Group Inc., recently shared with CEO Blog Nation, and one that stems from years of experience, instinct, and surrounding himself with great minds. A quote for the interview follows, along with a link to the full article.

Tags Luis Gonzalez

Thought Leadership

Industry Trends Within the Field of Public Relations

Post author By ccomblogs
Post date July 20, 2022

By Angie Diaz
VP, Public Relations

There have undoubtedly been several changes and evolution within the field of public relations over the past couple of years. Influencer marketing, brand activations, the rise of TikTok and more have all impacted how PR professionals engage with the consumer and the programming they put forth within their business and client proposals.

Tags Data Capture, Diversity, Public Relations

Business Thought Leadership

Let the Cookie Crumble: Navigating the Cookie-less World

Post author By ccomblogs
Post date June 13, 2022

By Pratish Pushkar
Director, Digital Analytics

At present, consumer data is collected by cookies, which are small codes that enable brands and advertisers to track and target consumers according to their online behavior. Brands have leveraged this data to personalize online experiences and offer tailored content and messaging. As consumers become more aware of their information being publicly available and often resold, Cookies become more invasive. In response, lawmakers are imposing data privacy laws and regulations to prevent advertisers from viewing and using data without consumer consent, and in order to adhere to such regulations, Tech companies like Google and Apple are implementing additional privacy standards.