Over the last several months I’ve been comparing what I’ve learned from over two decades working in advertising with what we’ve all learned during these last two years of tremendous change. As the world reels under the impact of the Coronavirus pandemic, so too has the advertising industry.
A challenge is an opportunity trapped in a difficult wrapper. It’s a chance at transforming how we work, act and think. The COVID pandemic has shifted our daily reality in ways we are still trying to comprehend. While it has been a difficult “pause” for many, it has also fostered growth and innovation, especially in our industry. So, how has creativity adapted to this accelerated evolution? How are agencies serving the needs of current and future clients?
During times of uncertainty, it is crucial to pause and assess the current climate, then swiftly shift gears and make immediate adjustments to deliver effective advertising, media and PR campaigns. As an independent, minority-owned, full-service advertising and public relations agency, we have managed to understand how to stay relevant and resonate with our clients and consumers by readjusting to the new normal and providing expertise using a strategic winning formula. Here are three ways we have achieved this during the peak of an unprecedented pandemic:
